With the enormous changes the business world has seen in the last decade it is no wonder that social media has and will continue to play an important role in business marketing. As seen with the music industry at the turn of the century, businesses that fail to accommodate to changes in the industry will quickly become obsolete. (Music companies that failed to provide methods of digital media distribution saw huge profit losses.) From Fortune 500 companies to mom and pop businesses, social marketing and the social business network has become a way of life.
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